WORK
HUMANA CHALLENGE
MMELive activated Humana’s first year as title sponsor of the Humana Challenge, the PGA Tour event formerly known as the Bob Hope Classic. As the chosen management partner, MMELive added an RFID tracking element to the pedometer based WalkIt program, transitioning the activity from a simple step tracker to a game where points earned could be redeemed for prizes. Additional stations were set up to earn “Healthy Rewards” points for making positive decisions such as tossing out a bad habit, stopping for a massage, or choosing a healthy option from concessions. The program was a huge success both with Humana and tournament attendees.
DICK'S SPORTING GOODS
Sales at Dick’s Sporting Goods stores climbed to new heights via a unique “try then buy” campaign produced by MMELive that placed outdoor enthusiasts in the midst of adventurous 'Outdoor World' of product demos for every season. This experiential campaign featured an onsite paddling pool, a soft shooting gallery, casting clinics, an ultimate campsite, an onsite photo station, and a sweepstakes.
The program won the “Dick’s Sporting Good Chairman’s Award” given to the “best thing to happen within the company each year.”
ADVANCED AUTO PARTS
Advance Auto Parts was looking for an innovative way to drive customer loyalty and purchase intent.
MMELive partnered with The Richards Group and designed, implemented, and managed an integrated marketing platform that leveraged Advance Auto Parts’ title sponsorship of Monster Jam. MMELive set up a series of experiential tours at retail, grand opening, and consumer event arenas.
MMELive increased the exposure and long term impact of the event by an integrated digital campaign and microsite www.grinderpitparty.com.
AT&T / AMERICAN IDOL
As part of the 2013 Idol Finale activities, MMELive created the first ever AT&T American Idol Celebration Concert held at the Nokia Courtyard in L.A. To extend the reach of the sponsorship, MMELive developed Idol Chit Chat which allowed at home fans to dial in and video chat with their favorite Idol backstage at the event. We developed an interactive prizing platform that encouraged consumers to scan a barcode to determine their prize.
Nationwide Media Coverage included Fox News, Good Day LA, American Idol.com, OK magazine, US weekly, In Touch Weekly, USA Today, Huffington Post and more. The event yielded more than 56 million impressions.
AT&T / VANS
Through its Vans Warped Tour, AT&T aims to connect 15-24 year old with its newest phones and services. Partnering with Fleishman-Hillard and TCS, MMELive showcased AT&T’s music & gaming capabilities in an interactive trailer that featured Xtreme Sports Video Play-by-Play, Guitar Hero III Mobile Gaming, Autograph stages, Framerz photo station & a Reverse Day Care tent.
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Total Impressions & Interactions: 4,170,435
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Total Premiums & Collateral Distributed: 55,772
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Generated over $1M+ in AT&T Downloads
AT&T / NCAA BASKETBALL
MMELive activated AT&T’s NCAA Sponsorship for 7 consecutive years with landmark activations at a variety of NCAA Sports Championships including Men’s & Woman’s Final Four, Men’s College World Series, Men’s Frozen Four, Men’s Lacrosse Championships and AT&T’s ESPN GameDay activations and more.
MMELive handled concept development, experiential design, IT, engineering and fabrication, turn-key installation, casting and staffing/execution.
STANLEY
Stanley wanted to introduce their Brand to a new generation of outdoor enthusiasts and reconnect with life-long brand loyalists on a national tour across the United States.
Stanley partnered with MMELive to design a custom 1970's Airstream trailer, complete with reclaimed hardwood flooring, retro seating, and polished to a mirror glow. MMELive staffed and managed the integrated experiential mobile tour utilizing social media and video blogging to extend the reach of the campaign and promote our journey to fans, thus accomplishing their goals.
US MARINES
MMELive answered an RFP in the Summer of 2014 from Agency Partner UWG - who was seeking to develop a mobile Fitness Challenge Course as a recruitment campaign for the US Marine Corp.
MMELive answered this challenge and returned an illustrated concept in just 5 days that caught UWG and the Marine Corps attention. After 18 months of submittals and reviews, MMELive was awarded the contract to build out our design, albeit with moderate 'Safety Related' changes. MMELive is proud to be an active partner with UWG and the US Marine Corp now entering our 4th year of service.
TASTE OF VICTORY
Nutrition and performance go hand in hand, especially for the endurance athlete. What you eat, when you eat and how much you eat can determine your level of success. Proper nutrition can help alleviate digestive issues, muscle fatigue and joint damage that many athletes face. Determining the proper foods and timing of meals to optimize maximum performance and recovery can be tricky. This program is designed to provide basic information, tips, guidelines and recipes to help every athlete and every healthy-minded consumer achieve their TASTE-OF-VICTORY!